Become a member Login. Subscribe to SeafoodSource News You may unsubscribe from our mailing list at any time. Bonefish Grill owner closing dozens of restaurants. By Madelyn Kearns. Published on February 23, Madelyn Kearns. Want seafood news sent to your inbox?
You may unsubscribe from our mailing list at any time. Like many chain restaurants, Bonefish Grill has struggled to keep up in this new golden era for independent restaurants. Chain establishments have more competition than ever before, especially in the Tampa Bay area as unique eateries continue to sprout in neighborhoods such as South Tampa and St.
Petersburg and strengthen the "foodie" culture brewing here. The gloom surrounding Bonefish is in stark contrast to when it opened its first location in St. Petersburg 16 years ago.
Founders Chris Parker and Tim Curci created something new: fresh seafood paired with unique cocktails and good wine at a price point where there were no other players. Bonefish was an immediate hit and the pride of the Tampa Bay restaurant scene.
The Bang Bang Shrimp became a local staple. The biggest customer complaint at the time was the long wait to get a table. Everyone, it seemed, dined at Bonefish and loved it. Just a year after Bonefish opened, Tampa-based Bloomin' Brands acquired it. The number of restaurants quickly climbed from three to nearly across more than 28 states. But sales at Bonefish Grill started to take a dive during the second quarter of and have yet to rebound. Not only have chains become passe with a younger crowd, but menu tweaks and a shift in focus to cheaper prices last year also turned customers elsewhere.
In February, Bloomin' announced the once-unthinkable: It will shutter 14 Bonefish restaurants this year though none in the Tampa Bay area. Bloomin' Brands CEO Liz Smith told investors last month that she predicts sales will start to improve this year, so the pressure is on.
The company has launched a marketing campaign, which includes television advertisements that feature kitchen staff and wood-fire grilled fish "in an effort to restore the brand to growth through the back half of ," Smith told investors.
After some experimentation with the menu, the chain went back to a simpler core menu last year. Want more of our free, weekly newsletters in your inbox? Executives with Bloomin' Brands declined to comment for this article. It remains to be seen what else they plan to do to get Bonefish back on track.
When Bonefish opened in January in St. Then you can access your favorite statistics via the star in the header. Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts. Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature.
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