Yet these figures tell only part of the story. Most casual observers might be shocked to learn that despite the huge sums of cash seen here, only a handful of schools actually make money through college athletics.
What do these 20 schools have in common? Besides being public institutions, they all have football teams. Note that private institutions are not required to release college sports revenue and expense data, which is why key players like the University of Notre Dame aren't listed.
Since the late s, football has by far been the top-earning sport on American campuses, financing not only every other sport but also often the growth and development of the universities themselves. On average, a university will realize more revenue from football than it will from the next 35 sports combined. At the University of Texas — routinely ranked No.
But that still doesn't mean all these institutions are making money from athletics. According to the NCAA , among the 65 autonomy schools in Division I, only 25 recorded a positive net generated revenue in It's worse for Division I non-autonomy schools, or those outside the Power Five conferences. The Power Five and other top conferences are classified as Football Bowl Subdivision schools, which compete at the season's end through a series of bowl games culminating in a four-team playoff to determine the champion.
Finally, Division I includes 97 schools without football programs. In total, then, only 25 of the approximately 1, schools across conferences in the NCAA made money on college sports last year. That's because the cost of running an entire athletics program, which can feature as many as 40 sports, almost always exceeds the revenue generated by the marquee attractions of football and basketball. Skip to main content. Single Accounts Corporate Solutions Universities. Follow Statista. Felix Richter.
Description This chart shows total revenue generated by NCAA athletic departments in , by source. Download Chart. You will find more infographics at Statista. NCAA television and licensing rights revenue NCAA men's basketball final four appearances by team Related Infographics.
American Football. College Football. However, the NBER study's salary estimates "represent a plausible benchmark of what athletes could negotiate if they could engage in collective bargaining," the nonprofit research organization said in the study. The debate over collegiate athletes' rights to unionize and negotiate the sort of collective bargaining agreement the NBER study hypothesizes has picked up since the coronavirus pandemic shut down or postponed most major sporting events.
Proponents of sharing revenue with college athletes point to the additional risks that athletes who play college football or basketball this year will face amid the coronavirus pandemic as evidence that those athletes should receive greater compensation for their skills. The Big 10 and PAC, both Power Five conferences, have already postponed their upcoming college football seasons after dozens of athletes said they would opt out of a season though, many other players have said they want to play.
But both players opting out and those who say they want to play this season have supported the idea of a union for college athletes that could advocate for players and negotiate safety protocols with the NCAA and colleges.
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