Brand overview Net sales of Victoria's Secret worldwide. Competitors Net revenue of American Eagle Outfitters worldwide. Interesting statistics In the following 3 chapters, you will quickly find the 20 most important statistics relating to "Victoria's Secret ". Statistics on the topic. Market Overview Global revenue of the apparel market, Value of the global intimate apparel market from to , by region. Per-capita volume sales in the underwear market worldwide by country in Victoria's Secret's net sales worldwide from to Victoria's Secret's sales per average selling square foot U.
Global net sales of American Eagle Outfitters from to Global net sales of American Eagle Outfitters from to , by region. Global net sales share of American Eagle Outfitters in , by product segment. American Eagle Outfitters' number of stores worldwide as of , by brand.
More interesting topics Related topics. Apparel market in the U. Perhaps today this concept sounds like a little feminist, but in the 70s it was a revolutionary concept.
Until then, women's underwear was designed more towards practicality and durability and for most women, elegant lingerie was only used on honeymoons and wedding anniversaries. Raymond's idea came just around the same time as the women's movement. With this seed capital, he managed to open his first store in a shopping center in Palo Alto, California, which he called Victoria's Secret, a name inspired by the Victorian era of England, seeking to evoke the refinement of the 19th century.
His idea for the locals was to imitate the high society ladies' dressing tables with fine wood accents and silk curtains. Five years later, Raymond had already managed to open three more stores and launch the first edition of what would become the iconic catalog. However, the company was on the brink of bankruptcy.
According to authors Michael J. Silverstein and Neil Fiske in their book Trading Up , management problems forced Raymond to find a new partner. This would be Leslie Wexner, an entrepreneur who could be considered one of the fathers of sportswear. When he was 20 years old, Wexner noticed that women were looking for more casual clothes and in he opened a store called The Limited.
Wexner saw an opportunity in Victoria's Secret to expand into new brands. However, as he himself told Newsweek magazine in , he noticed that something was wrong with the lingerie brand's business model: It was not attracting women. The entrepreneur saw the potential and in bought the brand from Raymond for a million dollars. And to give the steering wheel and precisely attract women to Victoria's Secret stores, he studied European lingerie boutiques.
Also, she thought that the lingerie from this company should be stylish but affordable so that women would want to wear it every day. As Silverstein and Fiske write, Wexner realized the most important thing: Women wanted to achieve a glamorous fantasy, even if they couldn't afford high-end brands.
The company also said that it had reshuffled its management team and would focus on "implementing significant cost reduction actions and performance improvements at Victoria's Secret.
Jefferies analysts described Victoria's Secret's progress as "admirable," after it reported strong fourth-quarter results in early But in May, L Brands put an end to speculation and said that it was no longer looking for a buyer and would split the company in two and spin-off Victoria's Secret to become a standalone company.
Read more: Victoria's Secret is experiencing a major comeback after years of declining sales — and Wall Street is salivating. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out.
US Markets Loading H M S In the news. Mary Hanbury. Victoria's Secret is the largest lingerie retailer in the US, and has been for several decades.
It achieved explosive success in the late s and s but has been accused of losing relevance in recent years. The company is currently overhauling its brand image, and has abandoned its Angels for activists and entrepreneurs. Here's the story of the rise, fall, and subsequent comeback of the brand. Visit Business Insider's homepage for more stories. Victoria's Secret was founded in by American businessman Roy Raymond.
He named the brand after the Victorian era in England, wanting to evoke the refinement of this period in his lingerie. It was at this point that Les Wexner swooped in. Wexner turned Raymond's vision on its head, creating a store that was focused on women rather than men. And it worked.
The brand began to cement its image over the next few years. In , its famous annual fashion show was born. In , the show aired for the first time online.
Time described it as the "internet-breaking moment" of this era after 1. Meanwhile, the brand was also launching some of its best-known and most successful products, including its heavily padded Miracle Bra and Body by Victoria.
Throughout the '90s and early s, its commercials featured heavily made-up and scantily dressed Angels. The runway shows became more lavish. She became CEO of the whole brand in Turney abruptly stepped down in and was succeeded by Wexner as interim CEO.
Between and , sales began to falter.
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